I had first heard of Korean label pushBUTTON a few years back by chance after purchasing a Dressmonster top from ASOS. I decided to do some research on the brand seeing as I admired their wearable pieces so much. Turns out Dressmonster was a sub-label of pushBUTTON and was launched by designer Seunggun Park as a more commercial and affordable label in order to target a more wider market. pushBUTTON definitely has a more high-end creative look to it and I was so glad to see that Opening Ceremony has started to stock their pieces online. You can shop the pieces at:
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